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The Rise and Rise of Mavin Records

The Rise and Rise of Mavin Records

If you haven’t heard about the MAVINs then there are two things involved. One, you’re a rebel fighter in Mogadishu Somalia or two, you’re alien. Any other argument is literally invalid.

When Micheal Collins Enebili, popularly known as Don Jazzy started MAVIN Records, tongues wagged and people laughed, saying that the move was merely a defense mechanism to D’banj’s departure from Mo Hits. Fast forward two years and what do you have? A record label that has far exceeded the expectations of everyone, including the prodigal brother, if you know what I mean.

The term “Mavin” describes someone who is gifted and skilled in any field. Upon establishing the rebranded record label, Don Jazzy said he sees Mavin Records being the power house of Music in Africa in the shortest possible time. After re-branding Mo’ Hits to Mavin, Don Jazzy signed Nigerian recording artist Tiwa Savage explaining that he admires the singer’s work ethic and drive.

Mavin Records also signed Aluko Altims Timothy and Sunday BabyFresh Enejere to the label.

On May 7, 2012, the record label launched its official website, and introduced their fans to the Mavin league (a social network designed to cater to their fans worldwide). Don Jazzy signed endorsement deals with Samsung and Loya Milk after establishing the label. Tiwa Savage also signed an endorsement deal with Pepsi and Forte Oil.

Today, Mavin Records is the most prolific record label for urban music in Nigeria. The imprint has released 96 songs in less than three years. It’s not just about numbers, Don Jazzy’s label has dropped quality material too- most notably the three successive mega hits, ‘Eminado’, ‘Surulere’, and ‘Dorobucci’.

Mavin acts- Dr. Sid, Tiwa Savage and D’Prince have released the most songs within this period having released solo albums. In the Mavin roster, D’Prince has been the most active surprisingly. Wande Coal was once a member of Mavin but left in 2013.

Mavin Records’ amazing run is likely to continue judging by the new talent. Di’Ja, Reekado Banks and Korede Bello have performed admirably in their new releases. Korede Bello is already being positioned as the new male pop sweetheart.

Mavin Records also has two producers, Baby Fresh, and Altim which have been instrumental to their high output.

The future isn’t just bright for the Don Jazzy led group, it’s blinding. If things go according to plan, which it will truth be told, the years to come will be dominated by one name, one crew, one studio, one voice, MAVIN.

Below is the list of tracks and albums released under Mavin Records.

Albums

  1. The Mavins – Solar Plexus (2012)/13 Tracks

  2. D’Prince – Frenzy (2012)/25 Tracks

  3. Tiwa Savage – Once Upon A Time (2013)/19 Tracks

  4. Dr. Sid – Siduction (2013)/17 Tracks

List of singles released under Mavin Records

Artist Title Year Album Release date
D’Prince “Take Banana” 2012 Solar Plexus N/A
Tiwa Savage “Omo Ga”
D’Prince “Take Banana (Remix)” Frenzy October 31, 2012
“Real G”
(featuring M.I)
“Goody Bag”
“Call Police”
Wande Coal “The Kick”
(featuring Don Jazzy)
2013 N/A January 23, 2014
Wande Coal “Rotate” N/A April 26, 2013
Dr SID “Lady Don Dada” Siduction May 2, 2013
“Love Mine” May 5, 2013
D’Prince “Birthday” N/A May 6, 2013
Dr SID “Talented” Siduction May 12, 2013
“Baby Tornado” August 21, 2013
Tiwa Savage “Eminado” Once Upon a Time October 8, 2013
Dr SID Surulere Siduction November 13, 2013
D’Prince “Gentlemen”
(featuring Davido and Don Jazzy)
2014 TBA January 27, 2014
Di’Ja “Yaro” February 14, 2014
Reekado Banks Turn It Up”
(featuring Tiwa Savage)
February 21, 2014
Korede Bello “African Princess” February 28, 2014
D’Prince “Ojoro Cancel”
(featuring Wizkid)
March 7, 2014
The Mavins Dorobucci
(featuring Don Jazzy, Tiwa Savage, Dr SID, D’Prince, Reekado Banks, Korede Bello and Di’Ja)
May 1, 2014
Dr SID and Don Jazzy “Highlife Dorobucci” May 2, 2014
The Mavins “Adaobi”
(Reekado Banks, Korede Bello and Di’Ja featuring Don Jazzy)
May 27, 2014
Di’Ja “Yaro Remix”
(featuring Ice Prince)
July 29, 2014
Reekado Banks “Chop Am” August 8, 2014
Korede Bello “Cold Outside” August 15, 2014
D’Prince “Oyo” September 5, 2014
The Mavins “Arise”
(featuring Don Jazzy, Reekado Banks and Di’Ja)
September 20, 2014
Tiwa Savage “My Darlin” October 8, 2014
Di’Ja “Awww” December 12, 2014
D’Prince “Oga Titus” December 23, 2014
Korede Bello “Jingle Bell” December 25, 2014
“Godwin” 2015 January 28, 2015

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