Home » Entertainment » We support Lai Mohammed’s position- Baba Dee & Greg Odutayo
We support Lai Mohammed’s position- Baba Dee & Greg Odutayo

We support Lai Mohammed’s position- Baba Dee & Greg Odutayo

Two professional practitioners in the entertainment industry, Baba Deem Dare  Fasasi, a musician  and actor as well as Greg Odutayo,  a Film Maker, writer/Producer have backed the initiave of Minister of Information  and Culture, Alhaji Lai Mohammed’s position on ensuring that Nigerians should produce movies and videos at home instead of foreign lands.

Taking to Facebook, Fasasi wrote:

Generation chatty mouth
A generation that have mastered the act of complaining and baseless criticism , The minister means well and you should be grateful that a check is coming at long last.
The advertising industry voted no confidence in the Nigerian film/television production industry years back shooting only B-line low budget TVC in Nigerian, while the juicy budget productions goes to South Africa sighting excuses like power failure, poor equipment and technical knowledge e.t.c (excuses to chop cash).
Our music became popular through self effort by talent young Nigerians and just as the standard of our videos became better the industry caught the Foreign production bug and even songs about Nigerian streets gets videos set in south Africa. Its not surprising that the minister,s statement comes under such criticism , for a Nation with fast eroding values and people brain washed to believe less in their own. The South African film industry will keep improving with our patronage , providing jobs for its practitioners and contributing to the SA GDP, while our industry remains stagnant, the ill informed creative people criticising the minister needs to get a medulla check up, same people will complain of hardship in the land, we loss billions of Naira to south Africa annually and you still don’t get it abi.

And on his part  Greg wrote:

Guys make una no fight. Our people sensationalise comments to draw unnecessary attention. What the Minister said is not what is being pushed.

The Minister is advocating that we protect our culture and create more jobs for the creative industry. It is especially focused on companies and TV and radio stations.
We continue to miss the point. Other countries protect their practitioners and we think it OK to have an open border. The Minister is advocating that if you produce abroad as a company and you want to air in Nigeria, you must commit at least 30% of what you spent abroad in the local market where you made the money in the first place. Eg Chivita shooting it’s commercial with Man U stars in the UK and coming to air in Nigeria. How many people in the UK drink the Chivita. That is what he is advocating.

Are we aware that TV local content in South Africa is 90%? Are they not protecting. We are talking 60% local content in Nigeria and some people here are protesting. Are we aware that you cannot take equipment into even some countries in Africa? The only equipment you can take in is what is not available locally. Even at that you must hire locals to in some cases assist. For every foreigner you hire, you must hire a local. This is the only way to build local capacity.

Some of us operate through the value chain of TV Broadcasting. There was a time in this country that the family prime time 7 – 10pm was dominated by foreign content. All advertisers wanted was “I want my advert during prime time”. They are not paying production costs. They are buying at about $200 – 250 per episode. They were buying up the prime time and making all the money. Us who were local producers could not compete because we did not have access to the prime time because we had to pay for production, investing locally and paying for airtime. Until NBC gave a mandate that 7pm – 10pm must be only local content. That is what changed the dynamics of local TV content in Nigeria because now we had access to the prime time fairly and could make premium money.

You think having a protectionist policy is not good? Think again

Content that has been produced abroad, has it put anything back into the economy? Has any Nigerian been employed? Has tax been paid at all? Yet this companies make their money from you and I.

The Minister is saying you can produce anywhere but if you spend $5m producing abroad, you must pay 30% of that sum to a fund to develop the local industry before the content can be allowed to air here. We support the Honorable Minister whole heartedly.

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