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Kenya Cancels CNN’s $100m advert contract
Cnn studio on the day the offensive story was aired

Kenya Cancels CNN’s $100m advert contract

The Kenya Tourism Board (KTB) has withdrawn a multi-billion Kenya Shillings advertising contract with the Cable News Network (CNN) following multiple cases of bad publicity from the Atlanta-based TV station.

It is understood that the Kenya government was angered by CNN’s recent reference to Kenya as a hotbed of terror in a story that was aired a day before Barack Obama’s historic visit to the country.

CNN was accused of pursuing a negative campaign about the country, which ultimately creates a negative perception among tourists- Kenya’s biggest source of foreign exchange.

KTB had signed off a lucrative advertisement campaign on CNN worth $100million, targeting to ride on its huge global reach to market Kenya to major tourist source markets.

The Board, which markets its internationally renowned safari and beach holidays, said CNN had misrepresented the country’s status. The terror hotbed tag by CNN sparked anger among Kenyans who took to social media under hashtag #SomeoneTellCNN through which they gave CNN a piece of their mind, quite literally.

Kenya, through the interior and national coordination ministry demanded an apology from the TV station but it has not been forthcoming.

President Uhuru Kenyatta had tried to reverse the CNN jocularly when he remarked that Kenya is a Hotbed of vibrant culture but it seemed the country was more upset that the president was showing in public.

 

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